Hi, I'm Surabhi
Founder, Operator, and Writer
I’ve built and exited two bootstrapped, 7-figure businesses over 20 years.
No investors. No playbook. Just constraints and consequences.
The lesson? Effort doesn’t determine success. Decision-making does — especially when resources are tight, and stakes are high.
Now I help founders make smarter calls so they can build businesses that last.
My Entrepreneurial Journey
From Lines of Code to Bottom Lines
Each milestone was a masterclass in business, leadership, and personal growth.
100+
Founders Coached
3
Continents
2
Successful Exits
2,400+
Newsletter Subscribers
How I Help
How My Work Accelerates Founder Progress
The success of a business is shaped by the decisions its founder makes.
Good founder decisions need three things:
Intelligence
Understanding how revenue, profit, people, and incentives interact inside a business
Skills
The ability to operate, delegate, and build under real constraints.
Judgment
Choosing well when information is incomplete and trade-offs are unavoidable.
This is the work behind CEO Mastery and the focus of my 1 : 1 conversations when the stakes are high.