- I Am a Coach Who Writes
Business strategy and decisions
2026
If I built my tech company again today . . .
Your company is copying you
A truck driver bet on Sam Walton. 20 years later, retired with $700,000
I under-invested in demand for years
I studied Sam Walton for months. Here’s how his mind worked
Your replies made me think
Slow sales?
People say, “You are a strong woman”
If rockets can be standardized, so can your business
My Take On Delegation
Why I Started CEO Mastery
The Best Meeting I Hosted
Want to Grow 10x?
What’s Your Founder DNA?
Muji vs Red Bull: What strong brands refuse to do
I Paused Execution to Think Long-Term
Why I started wearing a hairband on my wrist
What ‘Shoe Dog’ Reveals About Growth and Risk
I misjudged time
One KPI for 2026
2025
A Year-End Reset for the Founder Who Thinks Long-Term
My Biggest Inspiration in Business (and What Founders Forget Today)
Made to Stick for Founders: How to Craft Ideas People Remember
Radical Candor for Founders: How to Care Deeply and Challenge Directly
We change our tools, and then our tools change us
How to Work With a Co-Founder (Part 2)
Crucial Conversations for Founders: How to Communicate Under Pressure
Choosing Co-founder? Read This First
Love him or hate him, but you can’t ignore him.
Celebrating 70 editions + a gift for you
Man’s Search for Meaning: The Leadership Guide Founders Don’t Know They Need
Eat That Frog!: The Productivity Playbook Every Founder Needs
The Power of Now: How Founders Reclaim Clarity
How Smart Founders Actually Decide (Part II)
Surrounded by Idiots: A Founder’s Guide to Managing Different Personalities
Eliminate Stupidity Before Chasing Brilliance
You’re Running 2 Businesses, But Managing Only One
Grit: Why Successful Founders Outlast the Odds
Your Team Isn’t Telling You the Truth
The Art of Thinking Clearly: Cognitive Biases Every Founder Must Avoid
10 Founder Fundamentals That Matter More Than Growth Strategy
Rest in Peace
The Godfather: Leadership Lessons Every Founder Should Learn
How to share your doubts with team without losing authority
Trust: The Founder’s Hidden Growth Engine
Build Better Days: 4 Books to Boost Founder Focus and Output
The Obstacle Is the Way: Stoic Leadership for Founders Who Want Calm in the Storm
People: Asset or Liability?
Customer Delivery Slowing Your Growth?
3 Mistakes About Revenue Growth
The First 20 Hours for Founders: Learn Faster, Lead Smarter
I never thought of this until someone tried to buy my company
Don’t hire to grow. Design to grow.
4 Bedtime Books Every Founder Should Read
2-Question Business Audit
7 Revenue Levers: Diagnose Before You Scale
Revealing Unsaid Lessons Behind My Two Exits
Built to Sell Summary: 7 Lessons for Founders Who Want to Build a Buyable Business
180 Degree Turn
The One-Liner That Sells: How StoryBrand Helped Me Clarify My Offer and Close Faster
What if you’re just tired?
Reclaim Focus, Transform Outcomes: Deep Work by Cal Newport
You lose profit through unseen cracks, and here’s how to discover it.
Command Without Cracking: Lessons from The Hard Thing About Hard Things
The Lean Startup: The Cure for Idea Overload
Growth as Grace: How Mindset by Carol Dweck Helped Me Redefine Success
A Gift For You: 12 Ways You Can Exit Your Business, Successfully.
How to Reduce Key-Person Risk in Delivery
Playing The Long Game: How The 7 Habits Build Lasting Business Success
Outsmarting Your Brain: How Thinking, Fast and Slow Improves Business Decisions
3 Phases of Business Wealth (Most Founders Get Stuck at #1)
From Small to Significant: How Good to Great Principles Scale Self-Funded Companies
Why Great Management Outperforms “Leadership” Every Time
From Chaos to Consistency: The Checklist Manifesto’s Framework for Business Excellence
Famous for One Thing
From Growth Mode to Wealth Mode: Business Lessons from The Psychology of Money
Atomic Habits for Business: A Founder’s Guide to Business Growth
Busywork. Liability. Asset. What Are You Really Building?
Why You’re Still the Bottleneck (Even With a Team)
Exit #1 Was Luck. Exit #2 Was Strategy.
Building a Monopoly Business: Zero to One’s Framework for Startup Founders
Are You Paying the ‘Growth Tax’? [+ Valuation Tip of the week]
Revenue Engine: Old formula vs. New formula
I Built a 200-Person Company. My New One Has 0 Employees (Here’s Why)
Escape the Founder’s Trap: How The E-Myth Revisited Creates Self-Running Businesses
Why Your Ideas Stay Stuck in Your Head [+ Tip of the Week]
Profit First: The Money System That Actually Works for Entrepreneurs
The Power of Strategic Elimination: How Essentialism Transforms CEO Decision-Making
Building a Remarkable Business Without VC: Lessons from Small Giants
How I’m building a monopoly in my 3rd business
Clients ghosted Jay until he changed these 5 words
My acquirer slashed my post-sale commitment from 12 months to 30 days. Here’s why.
Why great hires fail in startups — and how to prevent it.
From 17-hour days to 4hr days + 22% growth
Why Founders Delay Their Own Success
[Part3] The 6-week guide to implementing your Operating Model
[Part 2] The system that saved my sanity (and my company)
[Part 1] Why adding more people makes everything slower (and how to fix it)
From Bali, With a Humbling Lesson…
How to Micromanage (And Not Be That Boss)
The 15-minute ritual that powered my 2 businesses
2024
The Revenue-Profit Matrix: Are You in the Danger Zone?
How I Lost My Big Client and Team (I Never Saw It Coming)
Why Your Innovation Efforts Stall – and How to Fix Them
From Founder’s Brain to Company OS: A Tactical Guide
Growth, Rapid Growth, Hyper Growth
Make Clients Never Leave: 4 Steps to Become Irreplaceable
How to run Strategic vs Operational Meetings differently
How I Doubled a Client’s Revenue in 12 Months with Unusual Revenue Growth Strategies
The First 72 Hours: How to Set Your Newly Promoted Leader Up for Success
Train Your Tech Sales for Consultative Selling
The Science of Trust: How to Transform it into Profit
What’s Holding Your Business Back?
The Million-Dollar Blindspot: Turning Financial Foresight into Your Superpower
Beyond Barbie and Big Mac: The Surprising Secret of Business Models
Maximizing vs. Satisficing
Don’t scale your business. Scale your business model.
Seal the Deal: The Power of Stakeholder-Centric Proposals
High Employee Turnover? Implement the Stay Interview Strategy
80/20 of Tech Sales: Multiply Revenue, Minimize Effort
Flywheel Effect: How to accelerate your business growth
How to Maximize Value of your Business
Rapid & Responsible Growth: Your 3-Minute Guide to Scaling Smart
7 Must-Have Skills for Tech Founders: Are You Missing Any?
Lessons from selling my tech company.
From Engineer to Entrepreneur to Exits
All Topics
1:1 CEO Coaching
Get clear on your numbers, sharpen your offer, build a leadership team, and grow with confidence.
2026
If I built my tech company again today . . .
People say, “You are a strong woman”
My Take On Delegation
What’s Your Founder DNA?
I Paused Execution to Think Long-Term
Why I started wearing a hairband on my wrist
I misjudged time
2025
How to Work With a Co-Founder (Part 2)
Crucial Conversations for Founders: How to Communicate Under Pressure
Choosing Co-founder? Read This First
Man’s Search for Meaning: The Leadership Guide Founders Don’t Know They Need
Eat That Frog!: The Productivity Playbook Every Founder Needs
The Power of Now: How Founders Reclaim Clarity
Grit: Why Successful Founders Outlast the Odds
10 Founder Fundamentals That Matter More Than Growth Strategy
Rest in Peace
The Godfather: Leadership Lessons Every Founder Should Learn
Trust: The Founder’s Hidden Growth Engine
Build Better Days: 4 Books to Boost Founder Focus and Output
The Obstacle Is the Way: Stoic Leadership for Founders Who Want Calm in the Storm
The First 20 Hours for Founders: Learn Faster, Lead Smarter
4 Bedtime Books Every Founder Should Read
What if you’re just tired?
Reclaim Focus, Transform Outcomes: Deep Work by Cal Newport
Command Without Cracking: Lessons from The Hard Thing About Hard Things
Growth as Grace: How Mindset by Carol Dweck Helped Me Redefine Success
Playing The Long Game: How The 7 Habits Build Lasting Business Success
From Chaos to Consistency: The Checklist Manifesto’s Framework for Business Excellence
Why You’re Still the Bottleneck (Even With a Team)
Escape the Founder’s Trap: How The E-Myth Revisited Creates Self-Running Businesses
Why Your Ideas Stay Stuck in Your Head [+ Tip of the Week]
The Power of Strategic Elimination: How Essentialism Transforms CEO Decision-Making
From 17-hour days to 4hr days + 22% growth
Why Founders Delay Their Own Success
From Bali, With a Humbling Lesson…
The 15-minute ritual that powered my 2 businesses
2024
How I Lost My Big Client and Team (I Never Saw It Coming)
From Founder’s Brain to Company OS: A Tactical Guide
Growth, Rapid Growth, Hyper Growth
The Science of Trust: How to Transform it into Profit
The Million-Dollar Blindspot: Turning Financial Foresight into Your Superpower
Maximizing vs. Satisficing
7 Must-Have Skills for Tech Founders: Are You Missing Any?
From Engineer to Entrepreneur to Exits
All Topics
1:1 CEO Coaching
Get clear on your numbers, sharpen your offer, build a leadership team, and grow with confidence.
2026
I under-invested in demand for years
I studied Sam Walton for months. Here’s how his mind worked
If rockets can be standardized, so can your business
Want to Grow 10x?
Muji vs Red Bull: What strong brands refuse to do
I Paused Execution to Think Long-Term
What ‘Shoe Dog’ Reveals About Growth and Risk
2025
A Year-End Reset for the Founder Who Thinks Long-Term
My Biggest Inspiration in Business (and What Founders Forget Today)
Love him or hate him, but you can’t ignore him.
Man’s Search for Meaning: The Leadership Guide Founders Don’t Know They Need
How Smart Founders Actually Decide (Part II)
Eliminate Stupidity Before Chasing Brilliance
The Art of Thinking Clearly: Cognitive Biases Every Founder Must Avoid
10 Founder Fundamentals That Matter More Than Growth Strategy
Don’t hire to grow. Design to grow.
Revealing Unsaid Lessons Behind My Two Exits
The Lean Startup: The Cure for Idea Overload
How to Reduce Key-Person Risk in Delivery
Outsmarting Your Brain: How Thinking, Fast and Slow Improves Business Decisions
Atomic Habits for Business: A Founder’s Guide to Business Growth
Building a Monopoly Business: Zero to One’s Framework for Startup Founders
Why great hires fail in startups — and how to prevent it.
[Part3] The 6-week guide to implementing your Operating Model
[Part 2] The system that saved my sanity (and my company)
[Part 1] Why adding more people makes everything slower (and how to fix it)
2024
Why Your Innovation Efforts Stall – and How to Fix Them
Flywheel Effect: How to accelerate your business growth
All Topics
1:1 CEO Coaching
Get clear on your numbers, sharpen your offer, build a leadership team, and grow with confidence.
2026
Your replies made me think
Slow sales?
If rockets can be standardized, so can your business
Why I Started CEO Mastery
2025
Made to Stick for Founders: How to Craft Ideas People Remember
We change our tools, and then our tools change us
Celebrating 70 editions + a gift for you
Customer Delivery Slowing Your Growth?
3 Mistakes About Revenue Growth
Don’t hire to grow. Design to grow.
7 Revenue Levers: Diagnose Before You Scale
180 Degree Turn
The One-Liner That Sells: How StoryBrand Helped Me Clarify My Offer and Close Faster
You lose profit through unseen cracks, and here’s how to discover it.
3 Phases of Business Wealth (Most Founders Get Stuck at #1)
Famous for One Thing
From Growth Mode to Wealth Mode: Business Lessons from The Psychology of Money
Are You Paying the ‘Growth Tax’? [+ Valuation Tip of the week]
Revenue Engine: Old formula vs. New formula
I Built a 200-Person Company. My New One Has 0 Employees (Here’s Why)
Profit First: The Money System That Actually Works for Entrepreneurs
Building a Remarkable Business Without VC: Lessons from Small Giants
How I’m building a monopoly in my 3rd business
Clients ghosted Jay until he changed these 5 words
2024
The Revenue-Profit Matrix: Are You in the Danger Zone?
Growth, Rapid Growth, Hyper Growth
Make Clients Never Leave: 4 Steps to Become Irreplaceable
How I Doubled a Client’s Revenue in 12 Months with Unusual Revenue Growth Strategies
Train Your Tech Sales for Consultative Selling
The Science of Trust: How to Transform it into Profit
What’s Holding Your Business Back?
Beyond Barbie and Big Mac: The Surprising Secret of Business Models
Don’t scale your business. Scale your business model.
Seal the Deal: The Power of Stakeholder-Centric Proposals
80/20 of Tech Sales: Multiply Revenue, Minimize Effort
Rapid & Responsible Growth: Your 3-Minute Guide to Scaling Smart
All Topics
1:1 CEO Coaching
Get clear on your numbers, sharpen your offer, build a leadership team, and grow with confidence.
2026
Muji vs Red Bull: What strong brands refuse to do
One KPI for 2026
2025
I never thought of this until someone tried to buy my company
2-Question Business Audit
Revealing Unsaid Lessons Behind My Two Exits
Built to Sell Summary: 7 Lessons for Founders Who Want to Build a Buyable Business
A Gift For You: 12 Ways You Can Exit Your Business, Successfully.
3 Phases of Business Wealth (Most Founders Get Stuck at #1)
Famous for One Thing
Busywork. Liability. Asset. What Are You Really Building?
Exit #1 Was Luck. Exit #2 Was Strategy.
My acquirer slashed my post-sale commitment from 12 months to 30 days. Here’s why.
2024
How to Maximize Value of your Business
Rapid & Responsible Growth: Your 3-Minute Guide to Scaling Smart
Lessons from selling my tech company.
All Topics
1:1 CEO Coaching
Get clear on your numbers, sharpen your offer, build a leadership team, and grow with confidence.
2026
Your company is copying you
A truck driver bet on Sam Walton. 20 years later, retired with $700,000
People say, “You are a strong woman”
The Best Meeting I Hosted
2025
Radical Candor for Founders: How to Care Deeply and Challenge Directly
How to Work With a Co-Founder (Part 2)
Choosing Co-founder? Read This First
Celebrating 70 editions + a gift for you
Surrounded by Idiots: A Founder’s Guide to Managing Different Personalities
You’re Running 2 Businesses, But Managing Only One
Your Team Isn’t Telling You the Truth
The Godfather: Leadership Lessons Every Founder Should Learn
How to share your doubts with team without losing authority
People: Asset or Liability?
How to Reduce Key-Person Risk in Delivery
From Small to Significant: How Good to Great Principles Scale Self-Funded Companies
Why Great Management Outperforms “Leadership” Every Time
[Part3] The 6-week guide to implementing your Operating Model
[Part 2] The system that saved my sanity (and my company)
[Part 1] Why adding more people makes everything slower (and how to fix it)
How to Micromanage (And Not Be That Boss)
2024
How I Lost My Big Client and Team (I Never Saw It Coming)
Why Your Innovation Efforts Stall – and How to Fix Them
From Founder’s Brain to Company OS: A Tactical Guide
How to run Strategic vs Operational Meetings differently
The First 72 Hours: How to Set Your Newly Promoted Leader Up for Success
High Employee Turnover? Implement the Stay Interview Strategy
All Topics
1:1 CEO Coaching
Get clear on your numbers, sharpen your offer, build a leadership team, and grow with confidence.