- Testimonials
What founders say
Real results from founders who’ve transformed their businesses and lives.

Tanuj Kalia
Founder, Lawctopus
CEO Mastery newsletter is a must-read for founders looking to scale or sell. The best thing about Surabhi's advice is that it's clearly coming from someone who has been there and done that and hence is very actionable. I try not to miss a issue.

Neeraj Parekh
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Surabhi Shenoy is the only GPT you'll need as a CEO to build real value.She delivers insights and guidance that transform how you think and lead.Her coaching cuts through the noise and delivers exactly what you need to succeed.
Sandiswa Nyathi
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Your wisdom in every article each week is unmatched! I look forward to the read each week. Thank you!

Jens Bezuidenhout
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Surabhi Shenoy consistently delivers nuanced, balanced, and high-level insights. As a founder and entrepreneur, I value her approach — it enables me to focus on the bigger picture rather than getting bogged down in the details. She offers value and perspective all round! Jens Bezuidenhout.

Hoda Yazdani
Finance and Technology Advisor
Surabhi’s newsletters have been one of my very few regular readings. They are not only informative and insightful on business related topics, they are also easy to read, digest, and apply. Whether you are a business owner or a business leader, you can apply a lot of the tips and insights in your day to day work and track your success using the materials that are shared in the newsletters.
Furthermore, Surabhi’s newsletters are not only about technical and hard skills. Topics are diverse and they include softer and more humane elements of leadership and entrepreneurship that are often ignored.
Whether you are a founder now or thinking of becoming one, whether you are a business owner or a business leader, I highly recommend subscribing to Surabhi’s newsletters that are packed with insightful materials, in a short and concise form.
Furthermore, Surabhi’s newsletters are not only about technical and hard skills. Topics are diverse and they include softer and more humane elements of leadership and entrepreneurship that are often ignored.
Whether you are a founder now or thinking of becoming one, whether you are a business owner or a business leader, I highly recommend subscribing to Surabhi’s newsletters that are packed with insightful materials, in a short and concise form.

Rajib Biswas
CFO, IICA Certified Independent Director
I found your exit strategies very appealing. I have also shared it with my Management.
The ultimate game is of valuation and valuation is a by product of how a company is managed.
I liked what you stated- you don't sell a company. You buy it. So, founders must focus on their companies in such a manner that interested suitors run to buy it rather than they running to sell it.
The ultimate game is of valuation and valuation is a by product of how a company is managed.
I liked what you stated- you don't sell a company. You buy it. So, founders must focus on their companies in such a manner that interested suitors run to buy it rather than they running to sell it.

Elizabeth Kuruvilla
Co-Founder / Board Member
Impressive Surabhi - I have already seen your prowess in your Linked-In articles. Glad you've decided to share your experiences with the rest of the clan here - all the best!

Victor Palazzi
Senior Director
I just want to say thank you for all the insights you are giving to us! I learned a lot from you and will hopefully continue learning with you!

William Quenby
Founder
So happy I found your newsletter today, an immediately great lesson learned and I am excited to receive more lessons from you.

Sayre Darling
Business Advisor + Consultant
What an amazing journey, Surabhi. The way you have told your story really inspired me. I look forward to learning more from your journey.

Naseem Ahmad Jawa
Founder & CEO
CEO Mastery is a weekly reset for every entrepreneur's mind.Surabhi's insights constantly remind me to shift focus from number growth to wealth growth and from reactive decisions to reflective leadership.What stands out is how she brings clarity, focus, and courage to make bold decisions—not just for the business, but for the person behind it. Her approach gently nudges you to build a company that thrives without depending on the owner.Every letter is a moment of reflection, a checkpoint to reassess priorities, performance, and purpose. Thank you, Surabhi, for helping entrepreneurs like me plan with vision, lead with intention, and grow sustainably.

Shubbham Jain
Partner, A M Jain
These are one of the best quality newsletters I have personally come across. They are practical and concise. I always looks forward to them

Syed Jaffer Hussain
CEO, SecureMax
The CEO Mastery newsletter has been a real game-changer for me. Coming from a developer background on my journey to CEO, what you highlight in the newsletter is absolutely bang-on. It's been super helpful for learning and applying the tips and techniques you share. I'd strongly recommend subscribing to get your copy of this newsletter.
Ritesh Arora
Founder, Tru.Bike
As a first-time entrepreneur, everything seems exciting, and you work on multiple things at the same time. However, you need is clarity of thought and a monomaniacal focus on a few things. This is one of many insights I gained from Surabhi's newsletter and our interactions. The clarity of thought that she brings and how it leads you to think about what you are doing is the million-dollar value one gets from the newsletters. Adding to this is her calm personality and great listening skills. Would recommend anyone building a business to surely read her writings.
Ajit Inamdar
Founder, Apex Solutions
As a CTO, I come across a lot of content that’s either too surface-level or not relevant to someone in a leadership position.
Surabhi’s CEO Mastery newsletter is a rare exception. It’s sharp, insightful, and consistently delivers value. It’s helped me think more strategically, not just as a tech leader, but as someone responsible for overall business growth. Highly recommended for anyone who wants to level up their thinking.
Surabhi’s CEO Mastery newsletter is a rare exception. It’s sharp, insightful, and consistently delivers value. It’s helped me think more strategically, not just as a tech leader, but as someone responsible for overall business growth. Highly recommended for anyone who wants to level up their thinking.
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