Hi, I'm Surabhi

Serial Entrepreneur, CEO Coach, & Advisor

I have built 2 multi-million dollar ARR companies.

Always remained self-funded and never lost my freedom to investors.

Successfully exited from both companies.

These experiences have taught me a lot about the value drivers of the business.

I have also come to realize that building a high-value business from the beginning isn’t just smart – it’s the key to creating a robust, resilient business that stands the test of time.

Now, I’m on a mission to share these hard-won insights with you. Whether you’re bootstrapping, scaling rapidly, or eyeing that dream exit, I’m here to guide you every step of the way.

Hi, I'm Surabhi

Serial Entrepreneur, CEO Coach & Advisor

I have built 2 multi-million dollar ARR companies.

Always remained self-funded and never lost my freedom to investors.

Successfully exited from both companies.

These experiences have taught me a lot about the value drivers of the business.

I have also come to realize that building a high-value business from the beginning isn’t just smart – it’s the key to creating a robust, resilient business that stands the test of time.

Now, I’m on a mission to share these hard-won insights with you. Whether you’re bootstrapping, scaling rapidly, or eyeing that dream exit, I’m here to guide you every step of the way.

My Entrepreneurial Journey?

From Lines of Code to Bottom Lines

2001

Landed in the US as a software engineer, wide-eyed and ready to conquer the startup world. Dreams were big, experience was small.

2005

Took the leap! Co-founded Tejora Technologies, soon serving Fortune 100 clients. Talk about a steep learning curve and sleepless nights!

2007

Caught the entrepreneurial bug again. Launched Elixir Fitness, diving headfirst into the retail sector. Double the challenges and double the growth.

2012

First major win - successfully exited Elixir Fitness. Lesson learned: building and selling a business is an art and a science.

2017

Life threw a curveball. Took sole leadership of Tejora amidst personal tragedy. Toughest year of my life, but also the most transformative.

2022

The big one - exited Tejora Technologies through a full buyout. Years of perseverance paid off, unlocking value and opening a new chapter.

Each milestone was a masterclass in business, leadership, and personal growth.

The Unique Value of Our Coaching Partnership

Our coaching relationship offers a rare combination of hands-on experience and a holistic, founder-centric approach to business growth.

My Expertise:

Proven Track Record

Real-world success in building and exiting tech companies

Full Journey Experience

Mastery in bootstrapping, scaling, and achieving exits

Tech Industry Insight

Deep understanding of technology sector challenges

Exit Strategy Mastery

Specialized knowledge in maximizing business value

Your Benefits:

Holistic Development

Simultaneous personal and business growth strategies

Empathetic Guidance

Support from a coach who's navigated similar challenges

Customized Programs

Tailored coaching for your specific entrepreneurial stage

Self-Funded Growth

Strategies to scale while maintaining control and freedom

My Coaching Philosophy

I coach the person, not the problem.

Together, we’ll unlock your full potential and transform your business.

My Values

Courage

With courage, you can achieve the impossible

Playfulness

Live a purposeful life having fun doing what I do

Growth Mindset

Continuous learning and focus on progress

Trust

With trust, hearts open, and connections deepen

Collaboration

Together, we achieve more than you can alone

Balance

True success is in the balance of different aspects of life

I write about 6 topics to help you build a high-value business.

01

Bootstrap

Niche selection, revenue optimization, positioning

02

Scale

Systems, strategy, sales, and profit maximization

03

Maximize value

Recurring revenue, diversification, predictable growth

04

Exit

Strategy, pitch preparation, buyer selection, negotiations

05

Personal Growth

Mindset, decision-making, emotional intelligence

06

CEO Presence

Communication, thought leadership, personal branding

What Tech Founders Say About Working With Me

Before engaging with Surabhi Shenoy, our path was cluttered with the complexities of managing business.....read more
Nikhil Shetty​
Nikhil Shetty
Co-Founder, Kenstone Capital
Surabhi draws on her solid 2 decades of entrepreneurship and business leadership to coach.....read more
Mark Cowley
Mark Cowley
Project Management Consultant
A regular reset is a practice to preach was the outcome of our collaboration with Surabhi. The mirror that could guide.....read more
Janak Sarda
Founder, BlueLogic

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