- CEO Coach · Built & Exited 2 Businesses · Writer
Think clearly. Lead calmly. Build wisely.
ABOUT SURABHI SHENOY
I’m Surabhi Shenoy.
I spent 20+ years building two businesses from scratch. Tejora Technologies (Tech) and Elixir Fitness(retail, wellness).
Both bootstrapped. Both profitable. Both exited on my terms.
Today, I coach founders one-on-one, getting into their numbers, their offer, their team, and their growth direction.
What I Help Founders With
Become a Sharper CEO
Make better decisions as the business gets bigger and more complex.
Your Numbers
Revenue, margins, cash flow, profitability.
We build the clarity that drives every good decision.
Your Offer
Pricing, packaging, positioning.
We design an offer that attracts the right clients and builds margin.
Your Team
Delegation, hiring, role structure.
We build a team that runs the business, not just tasks.
Your Growth Direction
Strategy and business model.
Where to invest, what to stop, which path gives the best ROI.
Too busy to start coaching?
Founder's Freedom Blueprint
A self-paced digital course to build a team that owns operations, so you can finally focus on strategy and growth.
I Am a Coach Who Writes
Read the latest articles.
If you’re new here, start with these.
If I built my tech company again today . . .
This is Part 2 of a 2-part series studying Phil Knight and the early growth of Nike.
The series explores what early-stage founders…
Your company is copying you
This is Part 4 of a 4-part series studying Sam Walton — focusing on how his thinking applies…
A truck driver bet on Sam Walton. 20 years later, retired with $700,000
This is Part 3 of a 4-part series studying Sam Walton — focusing on how his thinking applies to pricing…
I under-invested in demand for years
This is Part 2 of a 4-part series studying Sam Walton — focusing on how his thinking applies to pricing…
Wall of Love
What founders say
Work with me
Two ways
I can help you.
Founder's Freedom Blueprint
Founder’s Freedom Blueprint Step out of firefighting into focused leadership. This a 5-module, 60-minute video course to build a business that doesn’t chain you to operations.
Work With Me
I work with founders at decision points — moments where the wrong decision doesn't fail fast, but quietly costs years in revenue, energy, or valuation.
- My Bookshelf
My Bookshelf
Books that shaped my thinking
Actionable insights from books that transformed how I built, scaled, and exited two businesses.
My podcasts
Checkout my popular podcasts
Deep conversations on entrepreneurship, exits, leadership, and building businesses worth acquiring.
Building Buyable Businesses: Scaling, Exiting, and Doing It on Your Own Terms
From Engineer to Entrepreneur to CEO Coach: Lessons in Building and Exiting Businesses
Unlocking Creativity in Business: From Founder Mindset to Innovative Execution