Think clearly. Lead calmly. Build wisely.

I help founders scale their business with sharper numbers, a stronger offer, the right team, and a clear growth direction. Built on 20+ years of building, scaling, and exiting two businesses.
ABOUT SURABHI SHENOY
Surabhi Shenoy - CEO Coach and Advisor

I’ve spent 20+ years building two businesses from scratch. Tejora Technologies and Elixir Fitness.

Both bootstrapped. Both profitable. Both exited on my terms.

Today, I coach founders one-on-one, getting into their numbers, their offer, their team, and their growth direction.

What I Help Founders With

Become a Sharper CEO

Make better decisions as the business gets bigger and more complex.

Revenue, margins, cash flow, profitability

Your Numbers

Revenue, margins, cash flow, profitability.
We build the clarity that drives every good decision.

Pricing, packaging, positioning

Your Offer

Pricing, packaging, positioning.
We design an offer that attracts the right clients and builds margin.

Delegation, hiring, role structure.

Your Team

Delegation, hiring, role structure.
We build a team that runs the business, not just tasks.

Strategy and business model

Your Growth Direction

Strategy and business model.
Where to invest, what to stop, which path gives the best ROI.

Too busy to start coaching?

Founder's Freedom Blueprint

A self-paced digital course to build a team that owns operations, so you can finally focus on strategy and growth.

I Am a Coach Who Writes

Read the latest articles.

If you’re new here, start with these.

Wall of Love

What founders say

My Bookshelf

Books that shaped my thinking

My podcasts

Checkout my popular podcasts

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Building Buyable Businesses: Scaling, Exiting, and Doing It on Your Own Terms

Turning founder-led companies into assets that scale and exit on
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From Engineer to Entrepreneur to CEO Coach: Lessons in Building and Exiting Businesses

What building and exiting businesses really teaches.
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Unlocking Creativity in Business: From Founder Mindset to Innovative Execution

Where creative thinking meets disciplined founder execution.
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