- CEO Coach · Built & Exited 2 Businesses · Writer
Think clearly. Lead calmly. Build wisely.
ABOUT SURABHI SHENOY

I’ve spent 20+ years building two businesses from scratch. Tejora Technologies and Elixir Fitness.
Both bootstrapped. Both profitable. Both exited on my terms.
Today, I coach founders one-on-one, getting into their numbers, their offer, their team, and their growth direction.
What I Help Founders With
Become a Sharper CEO
Make better decisions as the business gets bigger and more complex.

Your Numbers
Revenue, margins, cash flow, profitability.
We build the clarity that drives every good decision.

Your Offer
Pricing, packaging, positioning.
We design an offer that attracts the right clients and builds margin.

Your Team
Delegation, hiring, role structure.
We build a team that runs the business, not just tasks.

Your Growth Direction
Strategy and business model.
Where to invest, what to stop, which path gives the best ROI.
Too busy to start coaching?
Founder's Freedom Blueprint
A self-paced digital course to build a team that owns operations, so you can finally focus on strategy and growth.
I Am a Coach Who Writes
Read the latest articles.
If you’re new here, start with these.
If I built my tech company again today . . .
This is Part 2 of a 2-part series studying Phil Knight and the early growth of Nike.
The series explores what early-stage founders…
Your company is copying you
This is Part 4 of a 4-part series studying Sam Walton — focusing on how his thinking applies…
A truck driver bet on Sam Walton. 20 years later, retired with $700,000
This is Part 3 of a 4-part series studying Sam Walton — focusing on how his thinking applies to pricing…
I under-invested in demand for years
This is Part 2 of a 4-part series studying Sam Walton — focusing on how his thinking applies to pricing…
Wall of Love
What founders say


She delivers insights and guidance that transform how you think and lead.
Her coaching cuts through the noise and delivers exactly what you need to succeed.

Surabhi’s CEO Mastery newsletter is a rare exception. It’s sharp, insightful, and consistently delivers value. It’s helped me think more strategically, not just as a tech leader, but as someone responsible for overall business growth. Highly recommended for anyone who wants to level up their thinking.








The ultimate game is of valuation and valuation is a by product of how a company is managed.
I liked what you stated- you don't sell a company. You buy it. So, founders must focus on their companies in such a manner that interested suitors run to buy it rather than they running to sell it.

Furthermore, Surabhi’s newsletters are not only about technical and hard skills. Topics are diverse and they include softer and more humane elements of leadership and entrepreneurship that are often ignored.
Whether you are a founder now or thinking of becoming one, whether you are a business owner or a business leader, I highly recommend subscribing to Surabhi’s newsletters that are packed with insightful materials, in a short and concise form.
My Bookshelf
Books that shaped my thinking
My podcasts
Checkout my popular podcasts

Building Buyable Businesses: Scaling, Exiting, and Doing It on Your Own Terms


From Engineer to Entrepreneur to CEO Coach: Lessons in Building and Exiting Businesses


Unlocking Creativity in Business: From Founder Mindset to Innovative Execution




