- 2x Exit · Entrepreneur · Creator of CEO Mastery
Think clearly. Lead calmly. Build wisely.
Explore CEO Mastery
About Surabhi
A guide for founders building companies worth acquiring.
I believe every founder deserves access to the strategic frameworks and mental models that separate good companies from great ones.
- 2x Founder with multi-million dollar exits
- Advised 100+ founders across 3 continents
- Former McKinsey Strategic Consultant
- Speaker at Fortune 500 leadership events
Why Founders Read
CEO Mastery
Business Growth Systems
Practical systems for revenue, profit, costs, and operational efficiency — designed to scale the business without increasing founder dependency.
Long-Term Valuation
What actually builds durable value: pricing power, business model strength, moats, optionality, and decisions that compound over time.
Founder Mental Models
Make better decisions under uncertainty — when cash, people, time, and trade-offs are real, and the cost of mistakes compounds quietly.
People & Leadership
Management decisions that create clarity, accountability, and execution — so teams move faster as the business grows more complex.
All designed to help you become a smarter, calmer, more effective founder.
Must Read in CEO Mastery
New here? Start with these.
If you’re new here, start with these.
One KPI for 2026
Every time we buy a stock — NVIDIA, Apple, Tesla — we do something interesting. We track the stock price.
We change our tools, and then our tools change us
Selling any new idea — a product, a feature, a service, always hits a wall of objections. “That’s not how we work today.”
Eliminate Stupidity Before Chasing Brilliance
Charlie Munger’s 10 filters for building a business that lasts — and why rational founders always win.
My Biggest Inspiration in Business (and What Founders Forget Today)
The wild story of a 98-year-old founder Warren Buffett chased for 20 years.
Wall of Love
What founders say
Work with me
Two ways
I can help you.
Founder's Freedom Blueprint
Founder’s Freedom Blueprint Step out of firefighting into focused leadership. This a 5-module, 60-minute video course to build a business that doesn’t chain you to operations.
Work With Me
I work with founders at decision points — moments where the wrong decision doesn't fail fast, but quietly costs years in revenue, energy, or valuation.
- My Bookshelf
My Bookshelf
Books that shaped my thinking
Actionable insights from books that transformed how I built, scaled, and exited two businesses.
My podcasts
Checkout my popular podcasts
Deep conversations on entrepreneurship, exits, leadership, and building businesses worth acquiring.
Building Buyable Businesses: Scaling, Exiting, and Doing It on Your Own Terms
From Engineer to Entrepreneur to CEO Coach: Lessons in Building and Exiting Businesses
Unlocking Creativity in Business: From Founder Mindset to Innovative Execution