Hi, I'm Surabhi
Serial Entrepreneur, CEO Coach, & Advisor
I have built 2 multi-million dollar ARR companies.
Always remained self-funded and never lost my freedom to investors.
Successfully exited from both companies.
These experiences have taught me a lot about the value drivers of the business.
I have also come to realize that building a high-value business from the beginning isn’t just smart – it’s the key to creating a robust, resilient business that stands the test of time.
Now, I’m on a mission to share these hard-won insights with you. Whether you’re bootstrapping, scaling rapidly, or eyeing that dream exit, I’m here to guide you every step of the way.
Hi, I'm Surabhi
Serial Entrepreneur, CEO Coach & Advisor
I have built 2 multi-million dollar ARR companies.
Always remained self-funded and never lost my freedom to investors.
Successfully exited from both companies.
These experiences have taught me a lot about the value drivers of the business.
I have also come to realize that building a high-value business from the beginning isn’t just smart – it’s the key to creating a robust, resilient business that stands the test of time.
Now, I’m on a mission to share these hard-won insights with you. Whether you’re bootstrapping, scaling rapidly, or eyeing that dream exit, I’m here to guide you every step of the way.
My Entrepreneurial Journey?
From Lines of Code to Bottom Lines
2001
Landed in the US as a software engineer, wide-eyed and ready to conquer the startup world. Dreams were big, experience was small.
2005
Took the leap! Co-founded Tejora Technologies, soon serving Fortune 100 clients. Talk about a steep learning curve and sleepless nights!
2007
Caught the entrepreneurial bug again. Launched Elixir Fitness, diving headfirst into the retail sector. Double the challenges and double the growth.
2012
First major win - successfully exited Elixir Fitness. Lesson learned: building and selling a business is an art and a science.
2017
Life threw a curveball. Took sole leadership of Tejora amidst personal tragedy. Toughest year of my life, but also the most transformative.
2022
The big one - exited Tejora Technologies through a full buyout. Years of perseverance paid off, unlocking value and opening a new chapter.
Each milestone was a masterclass in business, leadership, and personal growth.
The Unique Value of Our Coaching Partnership
Our coaching relationship offers a rare combination of hands-on experience and a holistic, founder-centric approach to business growth.
My Expertise:
Proven Track Record
Real-world success in building and exiting 2 companies
Full Journey Experience
Mastery in bootstrapping, scaling, and achieving exits
Tech Industry Insight
Deep understanding of technology sector challenges
Exit Strategy Mastery
Specialized knowledge in maximizing business value
Your Benefits:
Holistic Development
Simultaneous personal and business growth strategies
Empathetic Guidance
Support from a coach who's navigated similar challenges
Customized Programs
Tailored coaching for your specific entrepreneurial stage
Self-Funded Growth
Strategies to scale while maintaining control and freedom
My Coaching Philosophy
I coach the person, not the problem.
Together, we’ll unlock your full potential and transform your business.
My Values
Courage
With courage, you can achieve the impossible
Playfulness
Live a purposeful life having fun doing what I do
Growth Mindset
Continuous learning and focus on progress
Trust
With trust, hearts open, and connections deepen
Collaboration
Together, we achieve more than you can alone
Balance
True success is in the balance of different aspects of life
I write about 6 topics to help you build a high-value business.
01
Bootstrap
Niche selection, revenue optimization, positioning
02
Scale
Systems, strategy, sales, and profit maximization
03
Maximize value
Recurring revenue, diversification, predictable growth
04
Exit
Strategy, pitch preparation, buyer selection, negotiations
05
Personal Growth
Mindset, decision-making, emotional intelligence
06
CEO Presence
Communication, thought leadership, personal branding
Happy Clients!
Latest Articles
The E-Myth Revisited: How to Escape the Founder’s Trap and Build a Business That Runs Without You
Profit First: The Money System That Actually Works for Entrepreneurs
