In this episode of the Values Jam Guest Session, Surabhi Shenoy — serial entrepreneur with two profitable exits — explores the often-overlooked role of creativity in building and leading a business.
She shares how creativity isn’t just for artists, but a core business skill that fuels problem-solving, differentiation, and long-term success.
From finding creative flow in everyday decisions to using constraints as a catalyst for innovation, Surabhi reveals how founders can cultivate creativity even in high-pressure environments.





