When you’re leading a company, there are weeks when it feels like everything is on fire.
Cash is tight.
Team energy dips.
Clients act unpredictably.
You’re pulled in every direction — reactive instead of strategic, exhausted from constant firefighting.
Most founders try to fix this by moving faster and tackling everything at once.
But as Ryan Holiday explains in The Obstacle Is the Way, speed isn’t always the answer. The real solution is rooted in stoic leadership — the ability to control your response instead of trying to control the storm.
Storms Are Part of Scaling a Business
Ships aren’t built to stay in the harbor. They’re designed for the sea, to handle storms, and to navigate waves taller than the deck.
In the same way, scaling a business means accepting that challenges aren’t exceptions — they’re the environment. Your role as a founder isn’t to avoid trouble but to ensure your leadership mindset and systems are strong enough to move through it.
This perspective shift is critical.
Founders who embrace it stop wasting energy on resisting reality and start focusing on building a business that can thrive in it.
Ten Stoic Leadership Reminders for Founders
The Obstacle Is the Way distills ancient Stoic principles into modern, actionable leadership strategies. Here are ten reminders worth keeping close:
- Pause before reacting.
Emotional decisions rarely lead to the best outcomes. - Not everything deserves your energy.
Sometimes the smartest move is to wait. - Focus on the next move, not all of them.
Clarity comes from solving one thing well. - The obstacle is the teacher.
Every challenge has a lesson if you look for it. - Don’t trade strategy for speed.
Urgency can create costly mistakes. - Lead from principles, not pressure.
Let your values anchor your choices. - Control what you can.
Release what you can’t. Decisions are yours; outcomes aren’t. - Return to your vision.
The bigger picture makes short-term turbulence feel smaller. - You are not your business.
Your worth isn’t tied to immediate results. - You’ve done hard things before.
This storm won’t be your last — or your end.
Why This Matters for Your Leadership Mindset
Many founders let chaos dictate their leadership. Sales dip and they overhaul the strategy. A tough client prompts a full-service redesign. A bad week with the team triggers a structural shake-up.
This reactive pattern creates instability and keeps the company founder-dependent.
A strong leadership mindset breaks the cycle. It slows you down when the instinct is to speed up. It helps you see obstacles as opportunities, not threats. And it gives your team confidence that decisions aren’t driven by panic.
This is the essence of stoic leadership — composed, intentional, and focused on long-term success.
Who Should Read The Obstacle Is the Way
This book is a must-read for:
- Founders scaling a business beyond founder-dependence.
- Leaders in fast-moving or unpredictable markets.
- Entrepreneurs whose teams mirror their stress levels.
- Anyone ready to replace reaction with resilience.
Applying the Lessons in Your Business
The value of The Obstacle Is the Way isn’t in knowing the ideas — it’s in applying them. That means creating systems, habits, and a culture where composure is the default, not the exception.
Inside the CEO Mastery newsletter, we turn these principles into frameworks that make scaling a business smoother and more sustainable. If you want to lead with calm confidence in any market, join CEO Mastery to start building your own calm-in-the-storm strategy.
Lead with calm, and the rest will follow.
— Surabhi Shenoy
