High Employee Turnover? Implement the Stay Interview Strategy
I reveal the secrets of high employee retention with proactive Stay Interviews.
Did you know businesses in the United States alone lose up to $1.8 trillion annually due to lost productivity from high employee turnover?
The same trend is reflected the world over.
Here’s a strategy I’ve used repeatedly, and now you can, to ensure it doesn’t happen in your company.
I led my tech company for 20 years. While many other tech founders complained about attrition, we were blessed with a high retention rate and stability in the team.
We never measured attrition. Why? Because I firmly believe that energy flows where attention goes. Instead of fixating on losses, we focused on retention. It’s a subtle shift, but it made all the difference.
Our success hinged on three key factors:
- A rock-solid HR team that masterfully balanced business goals with employee well-being.
- A dedicated “fun committee” that took employee engagement seriously (so seriously, in fact, that it became a running joke).
- A proactive approach to nurturing employee relationships.
Let me share a hard truth: Nothing stings an employee more than leadership suddenly waking up when they resign. Scrambling to offer pay hikes and better opportunities is a weak move driven by fear. It puts your company on the back foot, and trust me, even your HR team dreads those conversations.
The solution?
Stay ahead of the curve by being proactive and nurturing relationships. This is where the strategy comes in: Stay Interviews.
What exactly is a Stay Interview?
Unlike Exit interviews that happen too late, Stay Interviews are proactive conversations that can significantly boost retention and engagement.
They help address issues before they become deal-breakers.
A Stay Interview is a structured discussion between an HR person (or manager) and a valued employee, focused on understanding what keeps them engaged and what might cause them to leave.
It’s an opportunity to:
- Gauge employee satisfaction
- Identify potential issues early
- Show employees you value their input
- Strengthen the manager-employee relationship
By implementing Stay Interviews, you’re not just reacting to problems – you’re actively working to create an environment where your best talent wants to stay and grow.
Implementing Stay Interviews:
As a founder, I highly recommend conducting a few interviews yourself, alongside HR. It’s an eye-opening experience that can provide invaluable insights into your company culture.
To make the most of Stay Interviews, consider these key aspects:
1. Timing and Frequency:
- Conduct them bi-annually (consider creating a dashboard)
- Schedule during neutral periods, not immediately after performance reviews
2. Who Should Conduct Them:
- HR dept along with reporting manager
- To get the most out of Stay interviews, conduct them by someone the employee trusts.
Now, let’s look at what to ask:
3. Essential Questions:
- What do you look forward to when you come to work each day?
- What talents are not being used in your current role?
- What would make your job more satisfying?
- How do you like to be recognized?
- What would entice you to leave?
There can (should) be more!
To help you get started, I’ve created a comprehensive category-based Stay Interview Template. Download the Stay Interview Template for Free
Founder’s Tip: I always end my Stay Interviews with this question: ‘If you were in my shoes, what’s one thing you would change about the company?’ This often yields the most insightful responses.
To ensure your Stay Interviews are effective, keep these best practices in mind
- Practice active listening
- Seek to act on the feedback
- Create a safe, open environment
- Take notes and follow up on commitments
And watch out for these common pitfalls:
- Making promises you can’t keep
- Failing to follow through on actionable items
- Turning Stay interview into a performance review
Finally, to gauge the success of your Stay Interview program, track these metrics before and after implementation:
- Internal promotion rates
- Employee retention rate
- Engagement scores
- Productivity levels
Reviewing and Acting on Feedback
The power of Stay Interviews lies not in conducting them but in demonstrating that you’ve truly listened and are committed to positive change.
- Analyze the Data: Look for common themes across interviews.
- Prioritize Actions: Create an action plan addressing key concerns.
- Communicate and Implement Changes: Share a summary of general findings with all employees and implement changes visibly and promptly.
- Follow Up Individually: Circle back to interviewed employees within a month to discuss specific actions taken based on their feedback.
- Improve Continuously: Regularly assess the effectiveness of implemented changes and adjust your approach based on results and new feedback.
Remember, when you follow through on what you learn, you show your team that their input matters. This builds trust and opens up communication.
In my two decades at the helm, I learned that our most valuable asset isn’t our product, or even customers – it’s our people.
Stay Interviews is your investment and commitment to creating a workplace where people want to stay and grow.
They’ve been a game-changer for me, and I’m confident they can be for you too.
Here’s to building teams that stick,
Surabhi Shenoy
CEO Coach
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