- Decision Audit for Founders
Make the right decision.
- This is not coaching
- This is not a free clarity call
Who This Is For
This is for you if:
You're the right fit
You're running a real, operating business
Revenue is coming in, but feels fragile or slow
Key decisions still route through you
Growth is creating side effects, not just upside
You don't want today's "reasonable" choice to become tomorrow's regret
Common decision points
How to grow: deepen vs expand (products, markets, geographies)
Why there's so much effort, but limited momentum
Whether to raise capital, and if so, when
Founder involvement vs delegation
Growth vs profitability trade-offs
Leadership hiring, restructuring, or letting go
Who This Is Not For
This is not for:
- Idea-stage or pre-revenue founders
- Anyone looking for validation, motivation, or tactics
- "Quick chats," free advice, or picking brains
- Founders who want speed without thinking
Most decision problems are framing problems
What a Decision Audit actually does
Most decision problems are framing problems.
In a Decision Audit, we slow the moment down and look at:
- What decision is actually being made
- The second-order consequences no one is naming
- What this decision protects — or exposes
- What should be done now, later, or not at all
The Journey
How it works
Short Intake
Complete a focused questionnaire so we target the real decision, not symptoms.
75-min Session
One decision. No distractions. We slow down and examine what's really at stake.
Decision Map
Receive a written map with trade-offs, risks, commitments, and what to avoid.
Short Intake
Complete a focused questionnaire so we target the real decision, not symptoms.
75-min Session
One decision. No distractions. We slow down and examine what's really at stake.
Decision Map
Receive a written map with trade-offs, risks, commitments, and what to avoid.
The Outcome
What changes after this
Founders usually leave with:
- Relief from mental noise
- Confidence in what not to do
- Clear sequencing for the next 90 days
- Fewer impulsive interventions
- Stronger alignment between revenue, profit, and value
Sometimes it reveals deeper, systemic work.
About Me
I'm a founder, operator, and strategic advisor with 20+ years of experience building and exiting 7-figure, bootstrapped businesses.
- I don't do free calls.
- I don't scale this.
- I help you make better decisions using my experience
What Founders Say
Testimonials
Common Questions
Frequently Asked Questions
Coaching helps you discover your own answers. Consulting gives you templated solutions. A Decision Audit does neither. It's a structured process to examine one specific decision with clarity — looking at trade-offs, second-order effects, and what you're actually committing to. You leave with a decision map, not a pep talk or a playbook.
That's common. The intake process helps us identify what's really at stake. Often, founders come with a surface-level question and we discover the real decision underneath. If you're genuinely torn between multiple decisions, we'll use the first few minutes to determine which one deserves focus.
You're ready if you have a real decision with real stakes — not a hypothetical. You're running an operating business, revenue is flowing (even if imperfectly), and you're facing a choice that could meaningfully shape the next 1-3 years. If you're still validating your idea or looking for motivation, this isn't the right fit.
Within 48 hours, you receive a written decision map summarizing our session: the core trade-offs, risks to watch, what to commit to, and what to explicitly avoid. Some founders take this and run. Others realize they need deeper, ongoing support — we can discuss that after, never before.
Long enough to go deep on one decision. Short enough to maintain intensity and focus. This isn't a meandering conversation — it's a working session with a clear structure. Most founders find 75 minutes is exactly right to reach clarity without fatigue.
If we get 15 minutes in and it's clear this isn't the right fit, we'll stop and refund you fully. But this is rare — the intake process filters for readiness. I'm not interested in taking money for sessions that won't create value.