This is the 50th edition of CEO Mastery.
50 weeks of business insights, frameworks, hard truths, and real wins from the founder trenches. 50 weeks of helping founders build calm, scalable, and valuable businesses.
To celebrate, I have something special for you:
🎁 Download The 12 Exit Paths — Which One Are You On?
by joining my free newsletter, CEO Mastery.
When the Buyer Shows Up, It’s Too Late to Prepare
Winning an Olympic medal is an event.
But the training starts years before.
The same is true for exits.
The exit is just the moment.
The preparation starts years in advance.
Unfortunately, most founders wait too long.
And when a buyer shows up… the business isn’t ready.
It’s too founder-dependent.
The numbers are messy.
The systems are in your head.
That’s when deals fall apart — or get lowballed.
Fact is: each of us is going to exit our business one day.
Wouldn’t it be smart to prepare for it so that we do it on our terms?
In Both My Exits, Buyers Walked In
I didn’t sell my companies by chasing buyers.
They came to me.
Because we built solid businesses with:
- Visible growth
- Strong client list
- Leadership stability
- Asset creation (products and internal systems)
- Resilience (survived and grew through market shocks and personal loss)
- Founder’s behavior (I wasn’t stuck in delivery or fire-fighting mode)
Businesses aren’t sold.
They’re bought.
And buyers buy what guarantees the best ROI.
That’s the core of my work today.
I don’t help founders sell their companies.
I help them build companies buyers want to buy.
🎁 Your Gift: The 12 Exit Paths
This guide is a founder’s GPS.
It will help you:
- Spot the exit path you’re already on (yes, you’re on one)
- See what’s quietly dragging your valuation down
- Start preparing years before you need to — so you’re never forced into a rushed exit
🎁 Download the exit path guide by joining my free newsletter, CEO Mastery.
Where Exit-Readiness Begins
Founders who exit well start by making themselves optional.
A founder-free business doesn’t just attract buyers.
It gives you the space to grow it strategically.
That’s the move that changes everything.
And that’s why I created the Founder’s Freedom Blueprint — a short, tactical course that helps you:
- Systemize operations
- Build your second-in-line team
- And build a business that can run without you
Thanks for being part of the journey.
Here’s to the next 50 editions — and to building businesses that buyers chase.
