Every month, I receive at least one email like this. They enjoy reading CEO Mastery. They want to build something similar for their own business. They want to know how to start. So today, I’m not writing about revenue or valuation. I’m sharing why I started CEO Mastery in the first place — and why
Why I Started CEO Mastery Read More »
At my tech company, Tejora, I hosted a monthly lunch. Anyone celebrating their work anniversary that month — whether one year or ten — was invited to join me. Titles didn’t matter. A junior developer, a program manager, or a CXO sat at the same table. It wasn’t fancy. Sometimes pizza. Sometimes brown-bag style. No
The Best Meeting I Hosted Read More »
Over the past week, two founders reached out to me. Different industries. Different stages. Same question. “How do we grow 10x?” I genuinely enjoy this question. There is something energizing about ambition at that scale. It signals intent, a refusal to settle for incremental progress, a willingness to think beyond the next quarter. But over
I recently did a Decision Audit with a founder who felt stuck. On paper, his 2-Year startup looked solid.Everything documented. Systems in place. Margins better than industry benchmarks. Yet his frustration was boiling over. “Why are we not growing?”“Our product is better than what’s out there.”“The team delivers. So why isn’t the needle moving?” Then
What’s Your Founder DNA? Read More »
I’m a huge fan of Muji.I’m not a Red Bull person at all. Muji is quiet, minimal, almost invisible.Red Bull is loud, everywhere, impossible to miss. They sit at opposite extremes, yet both are wildly successful. I’ve been obsessing over these two lately because I caught myself wobbling a bit in clarity. Many founders experience
Muji vs Red Bull: What strong brands refuse to do Read More »
It’s Tuesday morning, and I still don’t have this week’s letter ready for Thursday. That’s not my standard practice. I’ve spent most of last week working on something that doesn’t show up on any dashboard. I’ve been clarifying my circle of competence and my moat. The two things that will largely decide what the next 10 years will
I Paused Execution to Think Long-Term Read More »
A few years ago, I was having a working lunch with my operations head. Midway through the conversation, she paused and looked at my wrist. “I keep seeing that hairband on your wrist,” she said.“And you don’t even have long hair. What is it?” I hesitated. It wasn’t a secret, but it felt oddly personal
Why I started wearing a hairband on my wrist Read More »
In 1971, Phil Knight felt like his business was about to collapse. Nike, Blue Ribbon Sports at the time, was growing, but the pressure was closing in. The bank had refused to extend the credit line any further.And at the same time, Nike’s only Japanese supplier threatened to cut off supply after Phil refused their
What ‘Shoe Dog’ Reveals About Growth and Risk Read More »
After my second exit, I “launched” my coaching practice. I posted a few times on LinkedIn.I spoke to a few people.I expected momentum. I had real experience.Results I could point to.Frameworks I believed in. And then… nothing. Not zero — but nowhere near the pull I expected. I felt confused.A little embarrassed.And if I’m honest
Every time we buy a stock — NVIDIA, Apple, Tesla — we do something interesting. We track the stock price.
Reflections, progress, and how CEO Mastery sharpens founder judgment in 2026.
A Year-End Reset for the Founder Who Thinks Long-Term Read More »
